Last year, as part of work to continually improve NYMAS and – most of all – the service we provide for clients, we increased our blog and email publishing to give more capacity to reach customers with things like helpful product and industry insights, awareness of washroom inclusion and reminders of the assistance NYMAS can give to get the best possible results from accessible washroom products.
We’ve also been able to go ‘behind the scenes’ at NYMAS more often and, therefore, share information we hope our valued clients can use in their own companies.
That’s why our latest blog asks NYMAS Group Product and Innovation Manager John Taylor to explain how we’ve used ‘Knowledge Transfer Partnerships’ (KTPS) to link with a university to access the latest academic thinking as a resource to continually improve our business.
We hope his insights might help some of our customers during these challenging times.
Why KTPs? Introducing Knowledge Transfer Partnerships
John explained that using government-backed KTPs, each involving links with Teesside University to form a group of academics to work on a set project, meant an opportunity to “gain and share knowledge as well as drive innovation within the business”.
He added that NYMAS KTP colleagues have been “successful in delivering a number of new to market products”.
For example, one group – led by Teesside University BSc Product Design graduate Lewis Brown - formed a multidisciplinary Teesside University team (bringing in experts from the MIMA School of Art & Design, the School of Computing, Engineering & Digital Technologies, and the School of Health & Life Sciences) to rapidly respond to COVID-19 by introducing new products. NYMAS was able to act so quickly because the KTP helped put the correct processes in place for product development.
KTPs and Your Business: The Benefits
John pointed out that businesses taking part in KTP collaboration “benefit by gaining access to the vast knowledge base and facilities offered by the university” and emphasised that they also have the advance of “having a dedicated team from the university tasked with delivering the project”.
“Meanwhile, the students benefit from the opportunity to put their academic learnings into practice in a working environment on a project that can offer real benefits to a business.”
The NYMAS Group Product and Innovation Manager, whose headline advice for businesses taking part is to “define clear goals and objectives from the start of the project”, strongly recommends the use of KTPs to other companies.
The next round of KTP applications will open on 8th February 2021. A useful overview from the previous round can be found here.
KTPs in the COVID/ Post-COVID Era: An Ideal Innovation
The use of KTPs within NYMAS formed part of a major focus on improvement within the business in 2020 to make sure the company can provide the best possible products and service.
John added that, especially during more difficult times for a sector, “having a student come into the business with the latest or different ways of thinking can help drive positive change and innovative thinking”.
In current times the value of being able to quickly pivot the focus of products in response to client need perhaps speaks for itself however KTPs can focus on resilience, adaptability, growth, culture or management too.
Find out more about the full scope of KTPs here.