Selling Doc M: Insights from a Leading Online Retailer

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Selling Doc M: Insights from a Leading Online Retailer

A successful UK plumbing retailer has revealed their ‘behind the scenes’ view of the trends, levels of demand and general health driving both the domestic and commercial accessible washroom product market…and there’s plenty of good news for everyone in the sector.

Pamela Aaronson, of Hart Home Group, also discussed how her colleagues go about helping customers find the right products and outlined how the standard of Doc M and domestic fittings has changed in recent years.

Introducing Hart Home Group

The Sales Office Manager pointed out that her “fast-growing” group, specialising in hand washing solutions for a range domestic, commercial and medical settings, is the home of three e-commerce websites:  Notjusttaps, Lime Kitchen and Bathroom, and Hart Plumbing Spares.

A common ethos behind every website? “Simple a passion for plumbing”.

“That’s one of the reasons why we’ve been able to expand our team recently, allowing us to become a larger and more dynamic business,” Pamela explained.

Accessible Washroom Products – Customer Demand in 2021

The Hart Home Group plumbing sales expert continued with a glimpse of the trends behind both Doc M and domestic fittings her team has been seeing recently.

“Business has remained constant throughout the pandemic due to the nature of our business and, indeed, the increased demand for hand washing solutions.

“Our customer base who are looking for accessible washroom products is growing,” she added.

Pamela pointed out, however, that accessible washroom buyers are more savvy than ever and expect excellence: “We have noticed a desire to improve the style and aesthetic qualities of products, as customers are not just looking for optimum functionality but also great design.

“Thankfully, more thought and consideration has gone into the design of products resulting in more choice.”

Helping Customers Find the Right Solution

Pamela concluded by outlining how Hart Home Group colleagues approach helping buyers to find the right products in the potentially complex world of Doc M and domestic accessible washroom accessories: “Our starting point is always budget.

“We can then discuss their needs and desired look and feel for the space. Then we can guide customers through their options to help them achieve their goal.”

To find out more simply contact Pamela or her Hart Home Group team.

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NYMAS Doc M Packs contain all the sanitaryware and fittings to comply with the standards set out in Doc M. They have been approved by LABC to meet local authority requirements. NYMAS only use WRAS approved cistern fittings and brassware, and take great pride in the knowledge that we will only supply approved, quality products to the market.

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