The Rise of the Domestic Washroom Market (And What It Means for All of Us)

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The Rise of the Domestic Washroom Market (And What It Means for All of Us)

Research into how people spent their money during the Covid lockdowns, and how they plan to continue spending, is starting to appear. The good news? There are positive signs for every person, including merchants supplying the hotel sector and its projects, dealing with washrooms in their day-to-day profession.

However, the big development has been not just the sheer scale of demand for new domestic washrooms but the signs that this will remain a huge trend in the coming months. We’ll take a closer look at the figures below.

While hospitality is, of course, continuing to recover from the Covid-19 crisis (and is currently adapting to the short-term staycation market) the encouraging news for everyone from designers to merchants to owners adjusting in hospitality is twofold:

• 1, The substantial growth of the domestic washroom market will increase awareness of modern washroom design and innovation.

• 2, The large number of those buying domestic washrooms who have a disability or need to cater for someone with a disability (after all, there are 14.1m disabled people in the UK with 46% of that number being of pension age) will improve awareness of the latest washroom accessibility trends and products as well as the latest domestic washroom designs.

The result? A more design-aware and accessibility products-aware general public will become the end-users of hospitality washrooms too as the sector continues to return to some kind of normality.

The Domestic Washroom Boom

One report reveals that renovations at home during the height of the Covid crisis meant online sales of bathroom furniture soared to £2.04bn across ten European counties including the UK.

The online element was, of course, a factor of Covid closures but the report notes that buyers should be ‘inspired’ by their experience of physical retail to help bring more lost custom back to non-online sellers.

And there’s more news of note across a number of recent reports.

• Sales of all products at UK builders’ merchants remained strong in April 2021 following record-breaking results in March.

• Despite a small dip during the half-term holiday season between May and June 2021, earnings for plumbers are in good shape.

• 80% of tradespeople are seeing an earnings rise following the third UK lockdown.

• Perhaps the most head-turning development: half of UK homeowners are planning a full bathroom refurbishment.

By any standards, these are unmissable trends of interest to every aspect of the washroom market.

A Time to Prepare

With the ‘purple pound’ worth £249bn per year to UK businesses, including a large contribution to the hospitality sector, the rise of a washroom design and accessibility conscious population is a challenge we know everyone involved in shaping hospitality will relish.

After all, hospitality has been at the forefront of some of the most pacesetting accessible washroom designs and products for many years.

Nymas Group Managing Director Craig Anderson revealed his current hospitality ‘health report’ with some highly encouraging insights: “While hotels have had to deal with some of the hardest restrictions and staffing issues, meaning an impact on those who supply hospitality, the change in the domestic washroom market gives a good sign of things to come.

“Meanwhile, we’re seeing a steady flow of extremely interesting hospitality washroom projects worldwide where owners and designers are pushing the limits of quality and aesthetics further than ever in anticipation of a very large, very demanding market soon starting to arrive in their receptions as more and more international travel joins the staycation boom.”

Our advice? It’s a great time for merchants, and every professional, to make sure staff and stock are prepared for an increase in hospitality trade and to make sure every aspect of their Doc M offer is working at its best and producing as much margin as possible.

We offer a free review of staff training, category management, product range and even contract-winning opportunities for merchants. To find out more just ask. We’re here to help. 

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